Manuscript Number : IJSRST24113261

Role of Customer Reviews and Ratings in E-Commerce

Authors(2) :-Manu Sharma, Dr. Mohan Lal Dhaka

Customer reviews and ratings play a crucial role in the e-commerce landscape, significantly influencing consumer purchasing decisions and shaping the reputation of online sellers. This study explores the impact of customer reviews and ratings on e-commerce, examining their effect on consumer trust, purchase intention, and seller performance. By analyzing data from various e-commerce platforms and consumer feedback, the research highlights how reviews and ratings contribute to perceived product quality, seller credibility, and overall shopping experience. The findings provide insights into the strategic management of customer feedback and its implications for both consumers and e-commerce businesses.

Authors and Affiliations

Manu Sharma
Research Scholar, Department of Management, NIILM University, Kaithal, Haryana, India
Dr. Mohan Lal Dhaka
Supervisor, Department of Management, NIILM University, Kaithal, Haryana, India

Customer Reviews, Ratings, E-Commerce, Consumer Trust, Purchase Intention, Seller Performance, Online Shopping, Consumer Feedback.

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Publication Details

Published in : Volume 10 | Issue 4 | July-August 2023
Date of Publication : 2023-08-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 661-666
Manuscript Number : IJSRST24113261
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Manu Sharma, Dr. Mohan Lal Dhaka, " Role of Customer Reviews and Ratings in E-Commerce", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 10, Issue 4, pp.661-666, July-August-2023.
Journal URL : https://ijsrst.com/IJSRST24113261
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