Manuscript Number : IJSRST207621

Go-Food Features and Social Implications in The Community When #Dirumahaja Programs Are Implemented

Authors(4) :-Edy Prihantoro, Didin Mukodim, Noviawan Rasyid Ohorella, Astiyani Lestari

When the Covid-19 pandemic begins to spread in Indonesian society, the government must limit the space for people to stay indoors. The government has done everything from closing schools and public facilities to implementing Large-Scale Social Restrictions (PSBB) in order to break the chain of spreading the Covid-19 virus. Then the Indonesian people reminded each other to stay indoors. Until the hashtag #dirumahaja appeared on Twitter social media. Due to the limited space for people to leave the house, especially when buying food, people choose to take advantage of advanced technology by buying food online using the GoFood Feature Gojek application. The purpose of this study was to determine how much the effectiveness of the GoFood features in the Gojek application on the ease with which people order food when #dirumahaja is implemented. The research method used is descriptive method with a quantitative approach and has a total of 244 respondents. Collecting data using a questionnaire technique or distributing questionnaires. The theory used in this research is the Technology Acceptance Model. The results of this study are that there is an effect of the Go-food feature in the Gojek application on the ease with which people order food when the #dirumahaja Program is implemented. The ease of features in the Gojek application turns out to make it easier for people who need food through the Gojek application during the Pandemic.

Authors and Affiliations

Edy Prihantoro
Master of Communication Science Faculty, Gunadarma University, Indonesia
Didin Mukodim
Gunadarma University, Indonesia
Noviawan Rasyid Ohorella
Master of Communication Science Faculty, Gunadarma University, Indonesia
Astiyani Lestari
Gunadarma University, Indonesia

GoFood, Gojek Application, Effectiveness,#dirumahaja, Food.

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Publication Details

Published in : Volume 7 | Issue 6 | November-December 2020
Date of Publication : 2020-12-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 255-262
Manuscript Number : IJSRST207621
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Edy Prihantoro, Didin Mukodim, Noviawan Rasyid Ohorella, Astiyani Lestari, " Go-Food Features and Social Implications in The Community When #Dirumahaja Programs Are Implemented", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 7, Issue 6, pp.255-262, November-December-2020. Available at doi : https://doi.org/10.32628/IJSRST207621    
Journal URL : https://ijsrst.com/IJSRST207621
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