Manuscript Number : IJSRST1738141

An Empirical Study of Digital Marketing and its Elements

Authors(1) :-Reena Malik

Digital marketing is the marketing of goods and services by using digital technologies. With the increase in the penetration of internet in India digital marketing has become one of the best way for the advertisers/marketers to market their products and services and customer also liking the various elements of digital marketing because of the various advantages of digital technology. The present study focuses on the various elements of digital marketing and their relation with the sales with the help of correlation analysis. The study found that there exist a positive correlation between various elements of digital marketing and sales.

Authors and Affiliations

Reena Malik
JCD Institute of Business Management, Sirsa, Haryana, Punjab, India

Marketing, Digital, Digital Marketing, Digital Technology

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Publication Details

Published in : Volume 3 | Issue 8 | November-December 2017
Date of Publication : 2017-12-31
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 715-718
Manuscript Number : IJSRST1738141
Publisher : Technoscience Academy

Print ISSN : 2395-6011, Online ISSN : 2395-602X

Cite This Article :

Reena Malik, " An Empirical Study of Digital Marketing and its Elements", International Journal of Scientific Research in Science and Technology(IJSRST), Print ISSN : 2395-6011, Online ISSN : 2395-602X, Volume 3, Issue 8, pp.715-718, November-December-2017.
Journal URL : https://ijsrst.com/IJSRST1738141
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